Strategic Storytelling
I am currently a Senior Marketing Strategist at the Indiana University Kelley School of Business, where I’ve led campaigns that connect with audiences across generations, industries, and continents. My work spans both B2C and B2B landscapes.
Whether I’m building a campaign for prospective students or refining messaging for global partner associations, I bring a deep understanding of how to position a brand with purpose and resonance.
Core Strengths
Data-Driven Mindset
I combine analytical insight with creative narrative to craft campaigns that not only look great — they perform. Whether I’m interpreting audience behavior or refining messaging, I use data to shape stories that resonate and drive results.
Strategic Thinking
From high-level brand positioning to tactical execution, I approach every project with a strategic mindset. I align messaging with mission, and ensure every touchpoint supports the bigger picture — whether for a regional initiative or a global audience.
Presentation & Communication
As a strategist, educator and performer, I know how to present ideas clearly, persuasively, and with impact. Whether pitching a campaign or teaching a class, I bring energy, clarity, and confidence to every room.
AI Integration
I actively explore how AI tools can enhance marketing workflows — from content generation to audience segmentation and data analysis. I believe in using technology not to replace creativity, but to amplify it.
Website Design
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My Clients:
Teaching at IU
In addition to my strategic work, I serve as an adjunct professor at Indiana University’s Media School, where I teach A442 - Brand Strategy and Media Management. This role allows me to share real-world insights with emerging creatives and marketers — and to stay on the cutting edge of marketing innovation by engaging with the next generation of brand thinkers.