Strategic Storytelling

I am currently a Senior Marketing Strategist at the Indiana University Kelley School of Business, where I’ve led campaigns that connect with audiences across generations, industries, and continents. My work spans both B2C and B2B landscapes — from regional outreach to international engagement — always grounded in accessibility, relevance, and creative storytelling.

Whether I’m building a campaign for prospective students or refining messaging for global partner associations, I bring a deep understanding of how to position a brand with purpose and resonance.

Core Strengths

Data-Driven Mindset

I combine analytical insight with creative narrative to craft campaigns that not only look great — they perform. Whether I’m interpreting audience behavior or refining messaging, I use data to shape stories that resonate and drive results.

Strategic Thinking

From high-level brand positioning to tactical execution, I approach every project with a strategic mindset. I align messaging with mission, and ensure every touchpoint supports the bigger picture — whether for a regional initiative or a global audience.

Presentation & Communication

As a strategist, educator and performer, I know how to present ideas clearly, persuasively, and with impact. Whether pitching a campaign or teaching a class, I bring energy, clarity, and confidence to every room.

AI Integration

I actively explore how AI tools can enhance marketing workflows — from content generation to audience segmentation and data analysis. I believe in using technology not to replace creativity, but to amplify it.

Teaching at IU

In addition to my strategic work, I serve as an adjunct professor at Indiana University’s Media School, where I teach A442 - Brand Strategy and Media Management. This role allows me to share real-world insights with emerging creatives and marketers — and to stay on the cutting edge of marketing innovation by engaging with the next generation of brand thinkers.

What Others Say

"I've had the absolute pleasure of working with Charles Vega for the past three years, and I can confidently say he is one of the most driven and passionate professionals I’ve ever met. As the Senior Marketing Strategist for KEEP, Charles wears many hats—and somehow manages to make it all look effortless. Whether he's building out a strategy, jumping into creative ideation, or fighting for what’s best for his program, he approaches everything with heart, integrity, and unstoppable energy.

Charles is truly a jack of all trades—someone who not only gets things done but inspires others while doing it. He’s the person you can always count on to offer a fresh perspective, encourage your ideas, and push the work to be its best. Every time I’ve had the chance to collaborate with him, it's been an absolute joy.

Anyone lucky enough to work with Charles will quickly realize the value he brings to a team—not just in talent, but in leadership, enthusiasm, and genuine partnership."

Alesia Robinson, Senior Marketing Manager IU Kelley Indianapolis